Some stories aren’t just looked at: they’re experienced.
We design immersive environments for museums, festivals, and public spaces—works where the visitor isn’t a spectator, but a presence. 360-degree videos, environmental projections, interactive systems, generative artificial intelligence: the technology changes from project to project, but the starting point is always the same. What should visitors experience?
Each installation is a bespoke project: we study the space, visitor flow, and duration of the experience, and we build the technical system around the narrative—not the other way around. We develop content and interaction design in-house, integrating projection, sensors, spatial audio, and generative techniques. Our works have appeared in deconsecrated cathedrals, museums, former industrial spaces, and international pavilions, from Leipzig to Osaka.
The Shape of Memory, our installation on digital memory, won the 2025 XR Festival in Florence.
Do you have a space that deserves to be transformed into an experience? Tell us about it: the first visit is always a conversation, never a commitment.
Contact Us
![[Appartenenze]20.20 – Immersive Project](https://www.ooopstudio.it/wp-content/uploads/2020/10/image13-800x800.jpeg)