Share on FacebookShare on Twitter

The Shape of Memory

Immersive 360|Installation

Alessandro Grisendi | Marco Noviello

WINNER OF THE XR FESTIVAL in FLORENCE (IT) 2025

Digitalization, an invisible and omnipresent force, has silently revolutionized our way of remembering.

A modern echo of myth, in which fire is no longer stolen from the gods, but memory is stolen from time.

Humans, now alchemists of data, have learned to capture the ephemeral, to convert lived experience into bytes, to summon the past through pixels and code.

Like time itself, digitalization is an unstoppable, elusive flow that archives everything it touches, yet sometimes empties it of its soul.

Its existence is a paradox: it saves what might otherwise vanish, but in doing so transforms it, abstracts it, reassembles it in another form.

Time and digitalization share a subtle curse: both absorb lived life, crystallize it, and subtract it from the present.

Time consumes memories, while digitalization replicates them, duplicates them, preserves them — but often strips them of their substance, their aura.

Seemingly insignificant objects, overlooked by daily life, become relics of a receding era.

Digitalization becomes an archive, but also a time machine: it saves the image but not the scent, the shape but not the weight.

The cathode-ray television, the phone booth, the Walkman, the rotary phone, the carousel ride… all digitized, and yet frozen in an eternal present.

In this context, a thread of data unravels, linking every video and every object, becoming the thread of memory that resists erasure by time.

Daily life, with its urban noise, marches on unaware in its rush toward an ever more intangible future.

Thus, the artwork becomes a reflection on time and its alliance with digital memory: no longer destruction and rebirth, but preservation and suspension.

Through a visual and symbolic language, this creation speaks of life’s transience and the human attempt to hold on, to save, to remember.

The thread of memory, woven with bits and light, connects past, present, and future, revealing the ambiguous promise of digital eternity.

3D | Editing | Music: Alessandro Grisendi